Restaurant Group — 餐飲集團 · Est. 2017

The DMV’s fastest-growing restaurant group.

35+ brands. 90+ locations. One family — blending renowned international franchises with our own innovative creations across Washington D.C., Maryland and Virginia.

Explore Our Brands Franchise With Us

35+

Partner Brands

90+

Locations

2017

Founded

1,000+

Team Members

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Our Partners

About Us

One table at a time,
since 2017.

IVEA Concepts, founded by Edward Wong in 2017 with entrepreneurs Vivian Zhu and Gary Ngo, has firmly positioned itself as a leading name in the restaurant industry across Washington D.C., Maryland, and Virginia. Partnering with over 35 brands across more than 90 locations, it successfully blends renowned international franchises with its own innovative creations. Committed to excellence, IVEA Concepts delivers high-quality food, outstanding service, and genuine value in every dining experience.

Innovation

Versatility

Efficiency

Achievement

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The Portfolio

A house of brands

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What We Do

Full-stack restaurant development

Restaurant Concept Development

From idea to opening

Menu Development

Signature dishes, engineered menus

Bar & Beverage

Better your bar business

Supply Chain Management

One source for every restaurant need

App Development

Your brand, in their pocket

Investor Presentations

Pitch decks that win backing

All services →

Good to Know

Questions people ask

What is IVEA Concepts?

IVEA Concepts is a multi-brand restaurant group founded in 2017 in the Washington, D.C. area. It runs 35+ restaurant and café brands at 90+ locations across D.C., Maryland and Virginia, from Japanese izakayas and A5 wagyu to Sichuan food, ramen, hot pot and desserts.

Which restaurants does IVEA own?

IVEA Concepts brands include Genki Izakaya, Genki Wagyu Shabu House, MUI Supper Club, Kanpai BBQ & Hot Pot, Gyu San, Gyu Shige, Lao Sze Chuan, Akira Ramen & Izakaya, Urban Hotpot, Uzu Revolving Sushi, Wasai, Kajiken, Santouka, Okaeri, Kyoto Matcha, Molly Tea and Tiger Dumplings. Every brand is listed on the Brands section of ivea.co.

Where are IVEA restaurants located?

IVEA restaurants are in Washington, D.C., Maryland and Virginia, including Rockville, North Bethesda, Columbia, Baltimore, Fairfax and Arlington. The Locations page on ivea.co lists 101 open locations, each with its address and a Google Maps link.

Does IVEA offer catering or large-party dining?

Yes. IVEA Catering delivers food from IVEA's kitchens for office lunches, celebrations and conferences in D.C., Maryland and Virginia, and IVEA restaurants host large parties. Request a date on the Catering page or email party@ivea.co; the team replies within 24 hours and nothing is charged online.

Where can I host a big group dinner near D.C.?

Lao Sze Chuan in North Bethesda (20 Paseo Dr) hosts groups of 10 to 250, with set menus from $30 per guest. Across IVEA party venues in Maryland and Northern Virginia, published per-guest menus range from $20 to $150 before tax and service.

Can I franchise an IVEA restaurant brand?

Yes. IVEA lists franchise-ready brands in ramen and izakaya, hot pot, and matcha and desserts, and supports franchisees from site selection and build-out to supply chain, marketing and daily operations. Apply with the form on the Franchise page or email info@ivea.co.

What does IVEA stand for?

IVEA stands for Innovation, Versatility, Efficiency and Achievement, the four values on the IVEA Concepts home page.

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