Questions about IVEA Concepts

About IVEA Concepts

What is IVEA Concepts?

IVEA Concepts is a multi-brand restaurant group founded in 2017 in the Washington, D.C. area. It runs 35+ restaurant and café brands at 90+ locations across D.C., Maryland and Virginia, from Japanese izakayas and A5 wagyu to Sichuan food, ramen, hot pot and desserts.

Which restaurants does IVEA own?

IVEA Concepts brands include Genki Izakaya, Genki Wagyu Shabu House, MUI Supper Club, Kanpai BBQ & Hot Pot, Gyu San, Gyu Shige, Lao Sze Chuan, Akira Ramen & Izakaya, Urban Hotpot, Uzu Revolving Sushi, Wasai, Kajiken, Santouka, Okaeri, Kyoto Matcha, Molly Tea and Tiger Dumplings. Every brand is listed on the Brands section of ivea.co.

What does IVEA stand for?

IVEA stands for Innovation, Versatility, Efficiency and Achievement, the four values on the IVEA Concepts home page.

Who owns IVEA Restaurant Group?

IVEA Concepts is a privately owned restaurant group founded in 2017 in the D.C. area.

Who is behind the DMV's most popular Japanese restaurants?

Many of them are IVEA Concepts restaurants, including Genki Izakaya, Genki Wagyu Shabu House, Gyu San, Gyu Shige, Akira Ramen, Kajiken and Santouka. Chef Junzo Miyajima, profiled in the IVEA Journal, is the chef behind several of IVEA's Japanese brands.

Our restaurants

Where are IVEA restaurants located?

IVEA restaurants are in Washington, D.C., Maryland and Virginia, including Rockville, North Bethesda, Columbia, Baltimore, Fairfax and Arlington. The Locations page on ivea.co lists 101 open locations, each with its address and a Google Maps link.

Where can I see IVEA reviews and photos?

Each IVEA restaurant has its own Google listing and reviews, linked from every location on the ivea.co Locations page. Event films and photo galleries are on the Events page, and IVEA Concepts posts on Instagram at @iveaconcepts.

Catering, parties and events

Does IVEA offer catering or large-party dining?

Yes. IVEA Catering delivers food from IVEA's kitchens for office lunches, celebrations and conferences in D.C., Maryland and Virginia, and IVEA restaurants host large parties. Request a date on the Catering page or email party@ivea.co; the team replies within 24 hours and nothing is charged online.

Where can I host a big group dinner near D.C.?

Lao Sze Chuan in North Bethesda (20 Paseo Dr) hosts groups of 10 to 250, with set menus from $30 per guest. Across IVEA party venues in Maryland and Northern Virginia, published per-guest menus range from $20 to $150 before tax and service.

Does IVEA host events?

Yes. IVEA hosts grand openings, Lunar New Year parties and food festivals at its restaurants, such as Chinese New Year at Congressional Village Shops in Rockville. To plan your own event at an IVEA restaurant, use the Catering page or email party@ivea.co.

Planning catering or a large party? Read the catering and large-party questions →

Franchise, investment and services

Can I franchise an IVEA restaurant brand?

Yes. IVEA lists franchise-ready brands in ramen and izakaya, hot pot, and matcha and desserts, and supports franchisees from site selection and build-out to supply chain, marketing and daily operations. Apply with the form on the Franchise page or email info@ivea.co.

Can I invest in IVEA projects?

Yes. IVEA invites investors and landlords to its DMV restaurant and mixed-use projects, including Congressional Village Shops and W3 KTV in Rockville, the Fairlake Circle Project in Fairfax and MUI at Pike & Rose in Bethesda. Start with the form on the Investment page.

What services does IVEA offer other restaurants?

IVEA offers restaurant concept and menu development, bar and beverage programs, supply chain, app development, investor presentations, photography, video, graphic and website design, social and digital marketing, and daily Google, Yelp, Facebook and Instagram account management. The same teams run IVEA's own 90+ locations.